CHERISHING THE RICH INDIAN TAPESTRY
To preserve and celebrate India’s handloom and handicraft heritage in its purest form. Our vision is to bring to discerning connoisseurs not just garments, but living heirlooms - pieces of art that embody luxury, grace, and an unbroken legacy.
FROM THE FOUNDER'S HEART
Adaayein is a piece of my soul. Growing up, I saw the quiet magic of handwoven sarees, the warmth of pashmina shawls, and the pride artisans took in their work. But I also saw their struggles - the fading recognition of their craft in a fast-fashion world.
I started Adaayein to give voice to those silent looms, to preserve the purity of true handwoven art. Every creation at Adaayein is a reminder that when you drape a saree, wrap a shawl, or hold a scarf, you’re not just adorning yourself, you’re embracing a legacy, a tradition, and a story that will live forever.
Nandita Choudhary
Founder, Adaayein
Our FOUNDATION
Woven by HANDS. SEEPED IN CULTURE.
100% HANDWOVEN PURITY
Each piece is handwoven by masterful artisans, whispering the rhythm of looms and the devotion of hands.
EXCLUSIVITY IN EVERY PIECE
Each saree, shawl, scarf, and suit piece is unique and can never be exactly replicated
ARTISANS - OUR HEART & SOUL
The weavers and embroiderers stitch their magic, enabling us to celebrate our rich Indian tapestry. They aren't just people, they are the heartbeat of our existence, identity, and story.